Managing Negative Publicity on Social Media

Abstract

The Chapter talks about the importance of social media from the view of publicity for an organization. It talks about a few real life situations where organizations have suffered as a result of negative publicity on the social media. That negative publicity can be a disaster for the organization is emphasized. The chapter lists out the causes of negative publicity for an organization in the social media and how it can be tackled as is found in existing literature on negative publicity in the social media. The chapter ends with a series of guidelines to get back on track in the face of negative publicity in the social media.