Affiliation:
1. Nanyang Technological University, Singapore
Abstract
This study focused on evaluating the effectiveness of the different presentation formats (text, photographs; video and simulations) used in an exhibit at a science center in Singapore to communicate the message of sea level rise, an important manifestation of climate change. Interviews with visitors were used to obtain their views on the exhibit, the influence the message behind the exhibit had on them, and the implications of sea level rise for the tiny island state. The findings suggest that simulations are more effective in communicating abstract phenomena, provided the objectification is rendered effectively.
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