The Competitiveness Constraints of Romanian Wine Sector and the EU-28 Agricultural Model

Abstract

Romanian agrifood sector has experienced a profound paradigm change during the last period, especially after the accession to the European Union (EU). Starting from the need to be convergent to the EU agricultural model requirements and valuing the domestic agricultural potential, numerous developments and constraints have occurred. The objective of the study is to further examine the competitiveness constraints of Romanian wine sector. The study reveals that the wine production has suffered a dramatic improvement both on quantity and quality. The paradigm change imposed by replacement of the hybrid vines with noble vines has triggered both a quality and competitiveness increase. The domestic wine producers have adapted their production to the new market demands. Now they must fulfill both the national and European competitiveness constraints and they should stay as a new quality wine promoter.