Author:
Elrod Terry,Russell Gary J.,Shocker Allan D.,Andrews Rick L.,Bacon Lynd,Bayus Barry L.,Carroll J. Douglas,Johnson Richard M.,Kamakura Wagner A.,Lenk Peter,Mazanec Josef A.,Rao Vithala R.,Shankar Venkatesh
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
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