A Living ‘CCC'ase Study

Abstract

This chapter describes the Coglin Clothing Company (CCC), the focus of a multidisciplinary Live/Living Case Study (LCS) that was developed and introduced at the Eynesbury Institute of Business and Technology (EIBT) between 2010-2013. The LCS methodology endeavoured to address educational obstacles that had arisen from EIBT's international student population for whom it was first designed, but were typical problems of ‘business education' in general. This work begins by attending to issues such as: generalised problems of the education-experience business-related gap; the benefits of integrating more than one business discipline; the difficulties of handling various and conflicting sources of information; and the indispensability of action learning for deeper comprehension. A LCS was integrated across eight separate courses, including one titled ‘Management Principles'. The relevant literature is presented, followed by a discussion of the value of LCSs for acculturating (international) students to ‘real-life' business scenarios.