Cognitive Regularities in Creative Activity

Abstract

Theories of creativity have not traditionally considered whether novel ideas or inventive behaviors can result from regularities in the cognitive processes responsible for such activities. Most of these traditional theories are based on the evaluation of products as meeting (or not) some abstract metric of creative output. However, cognitive theories of creativity can be proposed in which creative activity is a function of more traditional cognitive processes that are not unique to inventive behaviors. The purpose of this article is to review the cognitive regularities of creative activity and organize the research on this topic into a framework that might be useful in understanding and extending investigations directed at studying creativity. To these ends, cognitive processes underlying generation, synthesis, and selection of information in creative activities are delineated.