Affiliation:
1. Department of Commerce, Delhi University, India
2. Netaji Subhas University of Technology, India
Abstract
The article theoretically explores and empirically examines the relationship between spiritually motivated environmentalism (SME) and green purchasing intentions (GPI). Also, the mediating role of psychographic variables, namely environmental self-efficacy (ESE), environmental locus of control (ELOC), and environmental empathy (EE), were tested on the SME and GPI. A total of 223 Indian respondents filled out the administered questionnaire to validate the hypothesis, and collected data were analysed using SEM and Hayes's Parallel Multiple Mediation Model. The effect of SME was found significantly positive on GPI through ESE, ELOC, and EE. The findings from the study indicate that spirituality motivates green buying among consumers. Also, green purchasing augments in presence of consumers' self-efficacy, locus of control, and empathy towards environment.
Subject
Multidisciplinary,General Engineering,General Business, Management and Accounting,General Computer Science
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