God and green: Investigating the impact of religiousness on green marketing
Author:
Affiliation:
1. Department of Marketing, Griffith Business School; Griffith University; Brisbane Australia
2. Department of Marketing; Monash University Malaysia; Subang Jaya Malaysia
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Reference113 articles.
1. The theory of planned behavior;Ajzen;Organizational behavior and human decision processes,1991
2. Personal religious orientation and prejudice;Allport;Journal of Personality and Social Psychology,1967
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