A Review of Methodologies for Analyzing Websites

Abstract

This chapter is an overview of the process of Web analytics for Websites. It outlines how visitor information such as number of visitors and visit duration can be collected using log files and page tagging. This information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website.