Web and Social Media Analytics Strategy
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-41933-1_3
Reference35 articles.
1. Alalwan, A.A., Rana, N.P., Dwivedi, Y.K., Algharabat, R.: Social media in marketing: a review and analysis of the existing literature. Telemat. Inform. 34(7), 1177–1190 (2017)
2. Aldous, K.K., An, J., Jansen, B.J.: Stylistic features usage: similarities and differences using multiple social networks. In: International Conference on Social Informatics, pp. 309–318. Springer (2019)
3. Aldous, K.K., An, J., Jansen, B.J.: View, like, comment, post: analyzing user engagement by topic at 4 levels across 5 social media platforms for 53 news organizations. In: Proceedings of the International AAAI Conference on Web and Social Media, vol. 13, pp. 47–57 (2019)
4. Aldous, K.K., An, J., Jansen, B.J.: What really matters?: characterising and predicting user engagement of news postings using multiple platforms, sentiments and topics. Behav. Inf. Technol. 1–24 (2022)
5. Arora, A., Srivastava, A., Bansal, S.: Business competitive analysis using promoted post detection on social media. J. Retail. Consum. Serv. 54, 101941 (2020)
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