Electronic Media Use-Reference-Cited by-同舟云学术

Electronic Media Use

Published:2014-01 Issue:1 Volume:22 Page:51-69
ISSN:1062-7375
Container-title:Journal of Global Information Management
language:en
Short-container-title:

Author:

Chimenti Paula¹,Nogueira Roberto²,Mazzon Jose Afonso³,Rodrigues Marco⁴,Hupsel Luiz Felipe⁴

Affiliation:

1. Strategy, Organizations and Information Systems, Coppead UFRJ, Rio De Janero, Brazil

2. Universidade Federal Do Rio de Janeiro, Rio De Janero, Brazil

3. Administration and Economics School, University Of São Paulo, Sao Paulo, Brazil

4. Coppead UFRJ, Rio de Janero, Brazil

Abstract

The objective of the study is to propose and test a model to understand the factors that impact the use of electronic media in Brazil. A survey was conducted, capturing perceptions about five electronic media – Broadcast TV, Pay-TV, Internet, Mobile Phones and Game Consoles. A sample of 1000 cases was collected by personal interviews in six cities and analyzed using SEM. Attitude is influenced by Image, Entertainment and Content, followed by Communication and Habit. The model explained 80% of Attitude and 90% of Satisfaction. Attitude is a strong predictor of Satisfaction. Attention is explained by Entertainment and Satisfaction.

Publisher

IGI Global

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

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