Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Decision Sciences
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1468-2370.2011.00299.x/fullpdf
Reference152 articles.
1. Nature and operation of attitudes;Ajzen;Annual Review of Psychology,2001
2. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987
3. Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research;Allen;Journal of Marketing Research (JMR),1989
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