Affiliation:
1. Institute of Technology Brunei, Brunei
2. Monash University at Clayton, Australia
Abstract
This paper investigates 84 small and medium business organizations in Brunei Darussalam to identify specific relationships between managers’ perceptions of the strategic value of e-commerce and the variables that may influence e-commerce. Two out of three perceived strategic value factors are significant, whereas four out of five adoption factors are a significant determinant of e-commerce. Factor analysis was applied to test the measurement model and the structured model was tested through canonical correlation. Based on the results, conclusions have been made.
Subject
Marketing,Strategy and Management,Computer Networks and Communications,Computer Science Applications
Cited by
5 articles.
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1. Impact of E-Commerce on Agricultural Business Success;Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business;2021
2. Factors Influencing the Adoption and Use of E-Commerce Amongst Small Enterprises in Brunei;Handbook of Research on Disruptive Innovation and Digital Transformation in Asia;2021
3. Evaluating Information Technology Strategic Planning Process: Lesson Learnt from Bruneian Small Businesses;Strategy and Behaviors in the Digital Economy;2020-03-04
4. Electronic Commerce: Factors Involved in its Adoption from a Bibliometric Analysis;Journal of theoretical and applied electronic commerce research;2018-01
5. Impact of E-Commerce on Agricultural Business Success;Improving Business Performance Through Effective Managerial Training Initiatives;2018