Impact of E-Commerce on Agricultural Business Success

Abstract

In an increasingly digital and competitive environment, it is important to understand the agricultural business' success in a digital economy. E-commerce appears as a potential strategic tool. The purpose of this chapter is to analyze the impact of e-commerce on agricultural business success in Portugal. Through a quantitative approach, data were collected by survey and a sample of 372 agricultural enterprises is obtained. The empirical results suggest a negative and significant impact of e-commerce on productivity. However, there is a simultaneous relationship between the e-commerce adoption and performance, both individually and globally. This study contributes to the addition of theory on e-commerce adoption, the impact of e-commerce on performance, and other determinants of the agricultural business' success.