Under the influence of visual culture environment, today's product design teaching will gradually change from the traditional theoretical method dominated by traditional classroom teachers to a more diversified and digital student practice mode. This study applies virtual reality technology to the teaching course of cultural and creative product design, and is committed to developing new possibilities for product design courses. Creating virtual design course environment with virtual reality equipment. Create an immersive design experience. Make up for the deficiency of traditional curriculum methods, and let students enjoy cultural and creative works from a richer and more diverse perspective in the virtual environment, so as to effectively cultivate the core literacy of the subject. It has become an inevitable trend for virtual reality technology to enter the traditional classroom. It is hoped that through this research, problems can be found, rules can be summarized, and practical experience of curriculum teaching can be provided for future “internet plus” and “VR+” education.