Machine Learning Approach and Model Performance Evaluation for Tele-Marketing Success Classification

Author:

Koçoğlu Fatma Önay1ORCID,Esnaf Şakir2ORCID

Affiliation:

1. Muğla Sıtkı Koçman University, Turkey

2. İstanbul University-Cerrahpaşa, Turkey

Abstract

Up to the present, various methods such as Data Mining, Machine Learning, and Artificial Intelligence have been used to get the best assess from huge and important data resource. Deep Learning, one of these methods, is extended version of Artificial Neural Networks. Within the scope of this study, a model has been developed to classify the success of tele-marketing with different machine learning algorithms especially with Deep Learning algorithm. Naïve Bayes, C5.0, Extreme Learning Machine and Deep Learning algorithms have been used for modelling. To examine the effect of class label distribution on model success, Synthetic Minority Oversampling Technique have been used. The results have revealed the success of Deep Learning and Decision Trees algorithms. When the data set was not balanced, the Deep Learning algorithm performed better in terms of sensitivity. Among all models, the best performance in terms of accuracy, precision and F-score have been achieved with the C5.0 algorithm.

Publisher

IGI Global

Subject

Strategy and Management,Business and International Management

Reference48 articles.

1. An Efficient CRM-Data Mining Framework for the Prediction of Customer Behaviour

2. Predicting the success of bank telemarketing for selling long-term deposits: An application of machine learning algorithms. St. Theresa;P.Borugadda;Journal of the Humanities and Social Sciences,2021

3. Spectral–Spatial Classification of Hyperspectral Data Based on Deep Belief Network

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3