Author:
Bahari T. Femina,Elayidom M. Sudheep
Reference16 articles.
1. Building data mining applications for CRM;Berson,2000
2. Data Mining with Neural Networks and Support Vector Machines using the R/rminer Tool;Cortez,2010
3. Customer relationship management research. An academic literature review and classification;Ngai;Marketing Intelligence Planning;,2005
4. Application of Data Mining Techniques in Customer Relationship Management: A Literature Review on Classification;Ngai;Expert Systems with Applications,2009
5. Bank Direct Marketing Analysis of Data Mining Techniques;Hany;International Journal of Computer Applications,2014
Cited by
65 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献