Redefining E-Commerce Experience-Reference-Cited by-同舟云学术

Redefining E-Commerce Experience

Published:2023-11-28 Issue:1 Volume:19 Page:1-24
ISSN:1552-6283
Container-title:International Journal on Semantic Web and Information Systems
language:ng
Short-container-title:

Author:

Al Khaldy Mohammad¹^ORCID,Ishtaiwi Abdelraouf²,Al-Qerem Ahmad³,Aldweesh Amjad⁴^ORCID,Alauthman Mohammad⁵^ORCID,Almomani Ammar⁶,Arya Varsha⁷

Affiliation:

1. Department of Business Intelligence and Data Analytics, University of Petra, Amman, Jordan

2. Data Science and Artificial Intelligence, University of Petra, Amman, Jordan

3. Computer Science Department, Faculty of Information Technology, Zarqa University, Zarqa, Jordan

4. College of Computing and IT, Shaqra University, Shaqra, Saudi Arabia

5. Department of Information Security, Faculty of Information Technology, University of Petra, Amman, Jordan

6. School of Computing, Skyline University College, Sharjah, UAE & Al-Balqa Applied University, Jordan

7. Department of Business Administration, Asia University, Taiwan & Department of Electrical and Computer Engineering, Lebanese American University, Beirut, Lebanon & Center for Interdisciplinary Research, University of Petroleum and Energy Studies (UPES), Dehradun, India

Abstract

Integrating virtual reality (VR) and augmented reality (AR) technology into online stores enables more immersive and engaging shopping experiences, which is crucial for businesses to succeed in today's competitive e-commerce market. These technologies offer unique, personalized experiences that consider the preferences and requirements of each customer. This research aims to understand better the most recent developments in AR and VR technology, and how these technologies might be used in e-commerce. Multiple databases were used to conduct a thorough search, and the inclusion criteria focused on using AR and VR in e-commerce. A total of 55 papers were found and categorized based on the research methodologies and issues used. Based on the findings of the research paper, it can be concluded that integrating AR and VR technologies in e-commerce has significant potential to improve various aspects of the online shopping experience.

Publisher

IGI Global

Subject

Computer Networks and Communications,Information Systems

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