Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes
Author:
Affiliation:
1. Department of Marketing, College of Business, Zayed University, Abu Dhabi, United Arab Emirates
2. College of Business Administration, Prince Mohammad Bin Fahd University, Khobar, Saudi Arabia
Funder
Zayed University
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.1897648
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