Customer Trust and Purchase Intention-Reference-Cited by-同舟云学术

Customer Trust and Purchase Intention

Published:2019-01 Issue:1 Volume:11 Page:1-23
ISSN:1941-627X
Container-title:International Journal of E-Services and Mobile Applications
language:en
Short-container-title:

Author:

Van Huy Le¹,Thinh Nguyen Huu Thai²,Pham Long³,Strickler Cindy⁴

Affiliation:

1. TRT for Business Intelligence, University of Economics - The University of Danang, Danang, Vietnam

2. Khanh Hoa University, Nha Trang, Vietnam

3. School of Management, University of Louisiana at Monroe, Monroe, USA & Thuyloi University, Hanoi, Vietnam

4. School of Management University of Louisiana at Monroe, Monroe, USA

Abstract

With the continuous development of information technology, websites play an important role in businesses, especially hotels. Websites can bring great benefits to hotels. Measuring website service quality is still the main concern of hotel managers. This article analyzes the impact of website service quality dimensions on customer trust and purchase intentions for hotels. A total of 571 responses were collected among tourists at 4-5-star hotels in Vietnam. The results indicated that there are positive relationships between the dimensions of website service quality, customer trust and purchase intentions. Implications were discussed to improve website service quality in order to increase customer trust and purchase intentions.

Publisher

IGI Global

Subject

Marketing,Strategy and Management,Computer Networks and Communications,Computer Science Applications,Management Information Systems

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