An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam

Author:

Van Huy Le1,Rowe Frantz2,Truex Duane3,Huynh Minh Q.4

Affiliation:

1. Danang University of Economics, Vietnam

2. IEMN-IAE, University of Nantes and SKEMA Business School, France

3. J. Mack Robinson College of Business - Georgia State University, USA, and Mid Sweden University, Sweden

4. Southeastern Louisiana University, USA

Abstract

Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform – called Doi moi – some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment (TOE) framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.

Publisher

IGI Global

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Reference84 articles.

1. The adoption of eCommerce communications and applications technologies in small businesses in New Zealand

2. Electronic commerce: Building blocks of new business opportunity

3. Asasen, C., Asasen, K., & Chuangcham, N. (2003). A proposed policy blueprint for the ASEAN SME development: Decade 2002-2012 (REPSF Project Report No. 02/005). Jakarta, Indonesia: ASEAN-Australia Development Cooperation Program (AADCP).

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