Collective Creativity Management in Small and Medium Enterprises

Abstract

Developing conceptual and computational frameworks to support Small and Medium Enterprises (SMEs) in formalizing their creativity, improving their capability to innovate, and limiting their drawbacks in tackling wider competitors is an important research topic in the Knowledge Management field. Although these companies are characterized by high levels of creativity, which allow them to design and manufacture innovative products, they have often significant technological gaps with respect to wider organizations and may suffer significantly in terms of loss of key personnel and company experiential knowledge and competences. This paper presents Complex Knowledge Structures (CKS), a methodological and computational framework for representation and management of collective creativity of SMEs based on storytelling and Case Based Reasoning (CBR) paradigms.