Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1362/026725709X461830
Cited by 28 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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5. Dynamic customer-oriented relational capabilities: how do they impact internationalizing firm performance?;Journal of Service Theory and Practice;2022-10-20
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