‘It’s almost a full-time job just marketing your own book’: understanding novelists marketing knowledge and practices-Reference-Cited by-同舟云学术

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‘It’s almost a full-time job just marketing your own book’: understanding novelists marketing knowledge and practices

Published:2023-07-15 Issue: Volume: Page:1-15
ISSN:1751-0694
Container-title:Creative Industries Journal
language:en
Short-container-title:Creative Industries Journal

Author:

Burgess Jacqueline¹^ORCID,Williams Paul¹,Curran Amy¹

Affiliation:

1. School of Business and Creative Industries, University of the Sunshine Coast, Sippy Downs, Australia

Funder

Department of Environment and Science, Queensland Government

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management,Visual Arts and Performing Arts,Communication,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/17510694.2023.2233982

Reference44 articles.

1. Variation and commonality in phenomenographic research methods

2. American Marketing Association. 2017. Definitions of marketing. American Marketing Association. https://www.ama.org/the-definition-of-marketing-what-is-marketing/

3. Culture and Communication: Towards an Ethnographic Critique of Media Consumption in the Transnational Media System

4. Brand Public

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Managing the narratives in narrative media brands;Journal of Media Business Studies;2024-06-20

2. Beyond the Manuscript: Unraveling Author-Publisher Dynamics;Culture. Society. Economy. Politics;2023-12-01

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