Intelligent automation in communication management

Author:

Valdiviezo-Abad Cesibel1ORCID,Bonini Tiziano2ORCID

Affiliation:

1. Technical University of Loja

2. Universidad of Siena

Abstract

New technologies have allowed the development of the industry, transforming it from 1.0 to the current, called 4.0 industry, which sees a rapid growth by the penetration of artificial intelligence and its various technologies that promise to surprise us all and invade the market and transform the world. Many of these technologies go hand in hand with intelligent automation that projects a large-scale transformation. Faced with this metamorphosis, in this article deepens on the intelligent automation and in a special way in the management of the communication of the organizations, reviewing the existing bibliography and deepening on it. In conclusion, we propose a much more clarified state of the question and a contribution to the scarce bibliography referring to the subject of study that can serve as a connector between the aforementioned theories and a projection of automation in the field of communication.

Publisher

Fundacion Universitaria San Pablo CEU

Subject

Social Sciences (miscellaneous),Communication

Reference73 articles.

1. Acemoglu, D., & Restrepo, P. (2019, March). The revolution need not be automated. Retrieved April 17, 2019, from https://www.project-syndicate.org/commentary/ai-automation-labor-productivity-by-daron-acemoglu-and-pascual-restrepo-2019-03

2. Adecco (2016). Report on the future of work in Spain. Madrid. Retrieved from https://adecco.es/wp-content/uploads/notas-de-prensa/737.pdf

3. Adecco (2018). Adecco infoempleo report. Madrid. Retrieved from https://adecco.es/wp-content/uploads/2018/10/Infoempleo-2017-web-ok.pdf

4. Akkizidis, I., & Stagars, M. (2015). Marketplace lending, Financial Analysis, and the Future of credit: Integration, Profitability, and risk management. United States: John Wiley & Sons.

5. Alcaraz, M. (2014). Internet of things. Catholic University "Nuestra Señora de la Asunción", 1–27.

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