Examining accuracy-prompt efficacy in combination with using colored borders to differentiate news and social content online

Author:

Bhardwaj Venya1,Martel Cameron1,Rand David G.1

Affiliation:

1. Sloan School of Management, Massachusetts Institute of Technology, USA

Abstract

Recent evidence suggests that prompting users to consider the accuracy of online posts increases the quality of news they share on social media. Here we examine how accuracy prompts affect user behavior in a more realistic context, and whether their effect can be enhanced by using colored borders to differentiate news from social content. Our results show that accuracy prompts increase news-sharing quality without affecting sharing of social (non-news) posts or “liking” behavior. We also find that adding colored borders around news posts increased overall engagement with news regardless of veracity, and decreased engagement with social posts.

Funder

William and Flora Hewlett Foundation

John Templeton Foundation

Publisher

Shorenstein Center for Media, Politics, and Public Policy

Subject

Organizational Behavior and Human Resource Management,Applied Psychology,Ecology, Evolution, Behavior and Systematics,Sociology and Political Science,Philosophy,Religious studies,Education,Library and Information Sciences,Museology,Information Systems,History,Visual Arts and Performing Arts,History and Philosophy of Science,Health Policy,General Medicine,Issues, ethics and legal aspects,General Medicine,Organic Chemistry,Drug Discovery,Pharmacology,Management, Monitoring, Policy and Law,Nature and Landscape Conservation,Ecology,Pharmacology (medical),Drug Discovery,Pharmaceutical Science,Pharmacology

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