Constructing a suitable platform for public health: Radio propaganda, instruction, and “The case of Elisa Cedillo”

Abstract

The Mexican government communicated public health information in the early 20th century during radio programs dedicated to women. Turning to a platform committed to instruction and cultural programming, it publicized health education bulletins, which were sandwiched between weather reports and on-air cooking classes. These daily reports offered practical advice and information on proper hygiene and diseases, which gave the government credibility to dispel misinformation campaigns when necessary. The frequency of the broadcasts, moreover, was a reminder that health was an important aspect of everyday life.