Author:
Hwang SeoI,Lee Myoung Chun
Funder
Ministry of Education
National Research Foundation of Korea
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference21 articles.
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4. The Influence of Consumer’s Perception toward Virtual Influencer characteristics on Desire to Mimic and WOM: Focusing on Mediating Effect of Uncanniness and Trust
5. Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer
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