Virtual influencers’ impacts on brand attitudes and purchasing intention of services and products-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Virtual influencers’ impacts on brand attitudes and purchasing intention of services and products

Published:2021-04-30 Issue:1 Volume:22 Page:55-79
ISSN:2508-7800
Container-title:Information Society & Media
language:en
Short-container-title:ISM

Author:

Lee Donga,Hong Seong Choul,Park Yuran

Publisher

The Korean Association for Information Society

Subject

Industrial and Manufacturing Engineering,Polymers and Plastics,Business and International Management

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Study on Advertising Effectiveness Depending on Information Source Type (Real Human vs. Virtual Human);Revista de Gestão Social e Ambiental;2024-06-12

2. 가상 인플루언서의 특성과 소비자 태도가 패션 제품 구매의도에 미치는 영향;Journal of the Korean Society of Clothing and Textiles;2024-04-30

3. The Impact of Virtual Influencers’ Characteristics on Purchase Intentions TowardFashion Products: Focusing on the Mediating Effect of Mimetic Desire;Fashion & Textile Research Journal;2024-02-29

4. The Effects of Avatar’s Reality Level on Metaverse Application Compatibility and Use Intention;Journal of Law and Sustainable Development;2023-11-06

5. 유튜브 댓글을 통해 살펴본 버추얼 인플루언서에 대한 인식 연구;Journal of the Korean Society of Clothing and Textiles;2023-10-31

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP