Social factors affecting consumer decisions during purchasing furniture in Poland.

Abstract

Social factors affecting consumer decisions during purchasing furniture in Poland. The aim of this study was to analyse social factors affecting consumer decisions during purchasing furniture in Poland. Currently, it is very important to understand purchasing behaviour for the purpose of developing marketing strategy for better understanding of customer needs. The situation on Polish furniture market is dynamically changing and there is a need to determine how customers make decisions. In order to find those factors a survey of 1272 respondents was carried out. Survey was conducted during March to May 2022 in Śląskie Voivodeship. The questions asked were focused to areas such as: product quality, comfort of furniture use, design and costs. Obtained results were compared and significant correlation was observe between demographic and economic factors and purchasing decisions among respondents.