E-commerce enterprise brand image, seller's reputation and consumers' purchasing intention: Basis for online buying platform improvement framework

Author:

Zhang Huizhen

Publisher

Consortia Academia Publishing

Subject

General Mathematics

Reference18 articles.

1. Transactional Quality, Relational Quality and Customer Loyalty Aspects in Transactional E-commerce;Arrahmani;2020 8th International Conference on Cyber and IT Service Management (CITSM),2020

2. Bundhoo, H. (2023). Relationship Between Reputation and Brand-A Study. International Journal of Management, 1(1), 1-4.

3. Relationship analysis among apparel brand image, self-congruity, and consumers' purchase intention;Chen;Sustainability 13,2021

4. Chai Qin, Cao Haimin, & Ouyang Liangwei. (2017). Research on the effectiveness of corporate reputation from the perspective of Social responsibility.

5. Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust;Chen-Yu;Journal of Global Fashion Marketing,2016

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