Touchpoint Marketing System Design among Operators

Abstract

Abstract This paper analyzes the demand of telecommunications operators about use and value of big data, and by referring to the Internet thinking and combining the advantages of multi-channel contact marketing of operators, this paper proposed the idea of big data contact marketing system. This paper described the process of building the system of big data contact marketing under the environment of operators on the basis of multi-domain data management, client profile labelling, multi-channel integration and contact marketing. Last, this paper introduces the realization situations of the big data contact marketing system, and analyzes the prospect of its value and future development.