Abstract
Abstract
This research aims to determine the impact of e-business through innovation organization on competitive advantage. Data collection is done by distributing questionnaires and focus group discussion with company management in a financial company that is listed on the Indonesia Stock Exchange (IDX). The analytical method used structural equation modelling (SEM) using software Smart-PLS 3.0 version. The research focuses on e-business and competitive advantage in the financial industry with respondents is top management in a financial company and. The results of the study conclude that e-business and innovation organization has a positive and significant effect on Competitive Advantage. E-Business through innovation organization has a positive and significant effect on Competitive Advantage.
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