Consumer attitude to buy decorative plants at the post-Relocation bandungan flower market, Semarang Regency

Abstract

Abstract The research aimed to analyze consumer attitudes towards attributes namely: location of the market, environmental condition, consumers’ convenience, transportation access, color of plants, and plants resistance both before and after relocation and to analyze the differences in consumer attitudes before and after relocation at the Bandungan Flower Market. The research was conducted from December 2022 to January 2023 at the New Bandungan Flower Market, Semarang Regency. The case study method was used in this research with a purposive sampling technique resulting total of 70 respondents with the criteria of adult consumers at the new Bandungan Flower Market and having purchased products at the Bandungan Flower Market before relocation at least once. Consumer attitudes towards attributes were analyzed using Fishbein multi-attributes and differences in attitudes were analyzed by Wilcoxon test. The results showed that attributes before relocation with good criteria, namely plants color and plant resistance, while attributes after relocation with good criteria were found in all attributes. The value of consumer attitudes before the relocation is 15.03, while after the relocation is 17.61. First, it concluded that the consumer attitude before the relocation was quite good and then increased after the relocation to good. Second, the different tests concluded that there is a significant difference between consumer attitudes before and after the relocation of the Bandungan Flower Market.