1. 2. Manghardt, D.W. “ISO 9000: a universal standard of quality”, Management Review, January 1992, pp. 50‐2.
2. 5. Gardner, D.M. “An experimental investigation of the price/quality relationship ”, Journal of Retailing, Vol. 46 No. 3, Fall 1970.
3. 6. “Quality: top management takes
up the challenge”,
Business Week Special Report,
1 November 1982, pp. 68‐9.
4. 7. Scheoffler, S., Buzzell, R.D. and Heany, D.F. “Impact of strategic planning on profit performance”, Harvard Business Review, March‐April 1974, pp. 137‐45.
5. 8. Bluestone, M. “The push for quality”, Business Week Special Edition, 8 June 1987, pp. 130‐35.