Perceptions of food “quality” and the power of marketing communication: results of consumer research on a branded‐egg concept-Reference-Cited by-同舟云学术

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Perceptions of food “quality” and the power of marketing communication: results of consumer research on a branded‐egg concept

Published:1996-04 Issue:2 Volume:5 Page:29-42
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Fearne Andrew,Lavelle David

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference4 articles.

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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