Issues and challenges in the positioning of service brands: a review-Reference-Cited by-同舟云学术

Issues and challenges in the positioning of service brands: a review

Published:1999-04 Issue:2 Volume:8 Page:106-118
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Blankson Charles,Kalafatis Stavros P.

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference33 articles.

1. Positioning your product

2. Arnott, D.C. (1993), ‘‘Positioning: redefining the concept”,Warwick Business School Research Papers, No. 8, p. 24.

3. Arnott, D.C. (1994), “Positioning: on defining the concept”,Proceedings Marketing Educators Group (MEG) Conference, University of Ulster, Coleraine, 4‐6 July.

4. Arnott, D.C. and Easingwood, C.J. (1994), “Positioning in services: an hypothetical typology of competitive bases”,Proceedings, 23rd EMAC Conference, Vol. 1, 17‐20 May, University of Limburg, Maastricht, pp. 1‐3.

5. Baker, M.J. (1981), “Services‐salvation or servitude?”,The Quarterly Review of Marketing, Spring, pp. 7‐18.

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