Can consumers be predicted or are they unmanageable?

Author:

Richardson Bareham Jonathan

Publisher

Emerald

Subject

Tourism, Leisure and Hospitality Management

Reference15 articles.

1. Batterley, B. (2002), “From CRM to RM”, Marketing, October.

2. Census (2003), UK Census: Main Results, available at: www.bbc.co.uk.

3. Edwards, A. (2002), “One size does not fit all”, World Advertising Research Centre, Vol. 433, November.

4. From segmentation to fragmentation

5. The behavioral perspective model of purchase and consumption: From consumer theory to marketing practice

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