Brand asset equilibrium in hotel management-Reference-Cited by-同舟云学术

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Brand asset equilibrium in hotel management

Published:2003-11 Issue:6 Volume:15 Page:340-342
ISSN:0959-6119
Container-title:International Journal of Contemporary Hospitality Management
language:en
Short-container-title:Int J Contemp Hospitality Mngt

Author:

Forgacs Gabor

Publisher

Emerald

Subject

Tourism, Leisure and Hospitality Management

Reference3 articles.

1. Ackerman, D. and Tong, Y. (1995), “The basics of brand asset theory”, Brand Asset News, Young & Rubicam’s Newsletter on Brands, Vol. 1, June.

2. PriceWaterhouseCoopers (2000), Branding in the European Hotel Market, Hospitality Directions – Europe Edition, PriceWaterhouseCoopers, July.

3. Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Model

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