Innovative mobile marketing via smartphones-Reference-Cited by-同舟云学术

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Innovative mobile marketing via smartphones

Published:2012-06-15 Issue:4 Volume:30 Page:418-443
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Persaud Ajax,Azhar Irfan

Publisher

Emerald

Subject

Marketing

Reference61 articles.

1. Mobile marketing: the role of permission and acceptance

2. Attitudes towards mobile marketing tools: A study of Turkish consumers

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