Key issues in marketing education: the marketing educators' view-Reference-Cited by-同舟云学术

Key issues in marketing education: the marketing educators' view

Published:2010-10-26 Issue:7 Volume:28 Page:931-943
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Gibson‐Sweet Monica,Brennan Ross,Foy Anne,Lynch Jacqueline,Rudolph Peter

Publisher

Emerald

Subject

Marketing

Reference13 articles.

1. Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes

2. Who We Are and What We Do - 2000

3. BMAF (2007), BMAF Survey of Key Teaching and Learning Issues in UK Business Schools, available at: www.heacademy.ac.uk/business/publications/reports (22 March 2010).

4. If it Walks Like a Duck...: Concerns about Quackery in Marketing Education

5. A Philosophy of Teaching . . . and More

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