A comparison of humor styles in US and Mexican television commercials-Reference-Cited by-同舟云学术

A comparison of humor styles in US and Mexican television commercials

Published:2012-06-15 Issue:4 Volume:30 Page:384-401
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Cruthirds Kevin W.,Wang Valerie L.,Wang Yong J.,Wei Jie

Publisher

Emerald

Subject

Marketing

Reference46 articles.

1. Warmth in Advertising: Measurement, Impact, and Sequence Effects

2. Evolution of the Marketing Organization: New Forms for Turbulent Environments

3. Adams, G. (2009), “Burger King's wrestler upsets Mexicans”,The Independent, available at: www.independent.co.uk/news/world/americas/burger‐kings‐wrestler‐upsets‐mexicans‐1668865.html.

4. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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