Author:
Iglesias Oriol,Bonet Eduard
Subject
Management of Technology and Innovation,Organizational Behavior and Human Resource Management,Strategy and Management,General Decision Sciences
Reference37 articles.
1. Corporate brands: what are they? What of them?
2. Design and Devotion: Surges of Rational and Normative Ideologies of Control in Managerial Discourse
3. The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm
4. Bonet, E., Jensen, H.S. and Sauquet, A. (2011), “Re‐discovering rhetoric, re‐thinking management”, in Bonet, E., Czarniawska, B. and McCloskey, B. (Eds), Management and Persuasion (2nd RNMR Conference), ESADE, Barcelona, pp. 15‐30.
5. Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
Cited by
73 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献