Author:
Hooi Ting Ding,Fong Lim Suet,Siuly Patanmacia Tanusina,Gie Low Ca,Chuan Ker Gay
Abstract
PurposeThis study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia.Design/methodology/approachHypotheses were tested with a random and judgemental sampling (students who use smartphones only) of 358 university students using a face‐to‐face survey method. Structural equation modelling was used to test the hypotheses.FindingsThe results indicated that university students' dependency on smartphones is influenced by convenience, social needs and social influences and dependency is positively related with future purchase behaviour.Research limitations/implicationsResults of this study are limited by the absence of equal distribution across different races and culture of university students.Originality/valueThe domain of research, smartphones, is a new technology that is largely adopted and deserves investigation for future mobile market strategies. Although this research of smartphone dependency is limited to universities, this study contributes to the field by adding new investigation in this new target segment of smartphone users.
Subject
Life-span and Life-course Studies,Economics, Econometrics and Finance (miscellaneous)
Reference67 articles.
1. Alsawalmeh, Y.M. and Feldt, L.S. (1999), “Testing the equity of independent alpha coefficients adjusted for test length”, Educational and Psychological Measurement, Vol. 59 No. 3, pp. 373‐83.
2. Auter, P.J. (2007), “Portable social groups: willingness to communicate, interpersonal communication gratifications, and cell phone use among young adults”, International Journal Mobile Communications, Vol. 5 No. 2, pp. 139‐56.
3. Basaglia, S., Caporarello, L., Magni, M. and Pennarola, F. (2009), “Individual adoption of convergent mobile phone in Italy”, Review of Managerial Science, Vol. 3 No. 1, pp. 1‐18.
4. Bodker, M., Gimpel, G. and Hedman, J. (2009), “Technology use as consumption: a longitudinal study of smart phones”, Thirtieth International Conference on Information Systems, Phoenix, Vol. 88, pp. 1‐7.
5. Bonett, D.G. (2003), “Sample size requirements for comparing two alpha coefficients”, Applied Psychological Measurement, Vol. 27 No. 1, pp. 72‐4.
Cited by
59 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献