BMA Algorithm for Smartphone Purchase Decisions

Author:

Cuong Dam Tri

Publisher

Springer International Publishing

Reference25 articles.

1. Zamrie, N.A., Azmee, L.I., Zainon, A., Azmi, M.R., Halim, A.I.A., Ahmad, A.H.: Factors influencing the selection of smartphones among University Students: an insight from Universiti Kuala Lumpur, Business School, Malaysia. Asian J. Manage. Entrepreneurship Soc. Sci. 01, 1–16 (2021)

2. Tanveer, M., Kaur, H., Thomas, G., Mahmood, H., Paruthi, M., Yu, Z.: Mobile phone buying decisions among young adults: an empirical study of influencing factors. Sustainability. 13, 1–18 (2021). https://doi.org/10.3390/su131910705

3. Suki, N.: Students’ demand for smartphones: Structural relationships of product features, brand name, product price and social influence. Campus-Wide Inf. Syst. 30, 236–248 (2013). https://doi.org/10.1108/CWIS-03-2013-0013

4. Lim Lay-Yee, K., Kok-Siew, H., Chan Yin-Fah, B.: Factors affecting smartphone purchase decision among malaysian generation Y. ISSN Int. J. Asian Soc. Sci. 3, 2426–2440 (2013)

5. Haris, N.S., Mustaffa, A.H.: Factors affecting consumer buying decision towards choosing a smartphone among young adults. Int. J. Account. Business Manage. 8, 51–63 (2020)

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