The strategic use of brand biographies
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Publisher
Emerald Group Publishing Limited
Reference18 articles.
1. Dimensions of Brand Personality
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
4. Emulation, Inequality, and Work Hours: Was Thorsten Veblen Right?
5. The Roles of Invidious Comparisons and Deservingness in Sympathy and Schadenfreude
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2. The effects of brand positioning (underdog vs top dog) and comparative advertising;Marketing Intelligence & Planning;2024-02-09
3. One independent or many independent? The relationship among self-construal, number of brand endorsers, and brand attitudes;Frontiers in Psychology;2024-02-02
4. Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation;Journal of Consumer Research;2023-11-24
5. Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude;Journal of Product & Brand Management;2023-06-20
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