Cross Cultural and Strategic Management: a retrospective overview using bibliometric analysis

Abstract

PurposeCross Cultural and Strategic Management (CCSM) began publication in 1994 and completed its 27th year in 2020. The purpose of this study is to provide a bibliometric analysis of CCSM during the period between 1994 and 2020.Design/methodology/approachThe study uses a variety of bibliometric tools including performance analysis, authorship analysis, bibliographic coupling, keyword co-occurrence and regression analysis to present the retrospect of CCSM.FindingsCCSM's publication and citations continue to enjoy consistent growth throughout the years. While most contributions originate in the United States, the diversity of both research and the researchers themselves continues to grow. Over the period, the emphasis has been on quantitative research design. Archival data have been the most preferred data source, and content analysis the most used data analysis method, although its use has somewhat declined over the years. Major recurring themes in the journal include cultural barriers, concept of culture, national culture, culture and organizational practices, and expatriate employees. Important drivers of citations are also identified.Research limitations/implicationsThe study’s contributions are twofold. First, the authors’ comprehensive bibliometric analysis of published research in CCSM helps uncover its underlying intellectual structure and the evolution of its research themes over time. Awareness of these patterns and major themes should help future CCSM scholars to better situate their studies within the extant body of knowledge. Second, the authors’ analysis should also aid in shaping future editorial strategies for CCSM as it continues to compete with other similar journals in the fields of international business, international management and strategy.Originality/valueCCSM earned its reputation for quality, and as a result is currently one of the leading journals in its field. Therefore, by closely examining its underlying knowledge structure, the authors provide a more complete understanding of the intellectual progress made to date in CCSM, while also shedding light on its future.