Guest editorial: Blue whistle for brands – consumers’ and stakeholders’ perspective towards reformation in marketing legal practices

Author:

Arya Vikas,Sharma Anshuman,Ting Hiram,Gowreesunkar Vanessa G.B.

Publisher

Emerald

Subject

Law,Organizational Behavior and Human Resource Management

Reference15 articles.

1. Labour-friendly practices and value maximization: a SEM approach;International Journal of Law and Management,2021

2. Implementation of the pentahelix model collaboration in order to develop tourism potential in east java and improve the domestic economy;Jurnal Mebis (Manajemen Dan Bisnis),2018

3. Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity;International Journal of Consumer Studies,2022

4. Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty;Journal of Retailing and Consumer Services,2019

5. Panic buying in the COVID-19 pandemic: a multi-country examination;Journal of Retailing and Consumer Services,2021

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