Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
Author:
Affiliation:
1. Rabat Business School International University of Rabat Rabat Morocco
2. MBA Department University of Puerto Rico San Juan Puerto Rico USA
3. Indian Institute of Management Kozhikode India
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12763
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3. Structural equation modeling in practice: A review and recommended two‐step approach;Anderson J. C.;Psychological Bulletin,1988
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