Methodological issues in cross‐cultural marketing research
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference88 articles.
1. Empirical Research in International Marketing: 1976–1982
2. Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases from Zinder Province, Niger Republic
3. Aulakh, P.S. and Kotabe, M. (1993, “An assessment of the theoretical and methodological developments in international marketing: 1980‐1990”,Journal of International Marketing, Vol. 1 No. 2, pp. 5‐28.
4. Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis
5. Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth
Cited by 334 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Development and validation of the new resident empowerment through Tourism Scale: RETS 2.0;Tourism Management;2024-10
2. Imperialism, empowerment, and support for sustainable tourism: Can residents become empowered through an imperialistic tourism development model?;Tourism Management Perspectives;2024-09
3. Strategy research in an African context: A systematic literature review;Africa Journal of Management;2024-08-11
4. Acceptance of artificial intelligence devices in banking services: moderation role of technology anxiety and risk aversion;International Journal of Bank Marketing;2024-07-18
5. Le consommateur écoresponsable, entre agentivité et gouvernementalité : le cas des jeunes adultes Chinois;Décisions Marketing;2024-07-15
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3